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Aurora Financials – Leading Accounting and Financial Consulting Services Experts

Increase Profits & Boost Cashflow

Strategic advice for your financial goals. Request a free review today!

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We grew a startup client from 0 to 13,770 clients in just 11 months.

They had no debt and a 70% net profit margin.

Want to learn more? Contact us.

Jonathan Maharaj

Founder and CEO of Aurora Financials

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Virtual audits, accounting and business consulting reimagined

Business Growth

Partner with us to drive sustainable business growth

Xero Experts

Work with our progressive accounting practice as we seek to unlock the value in your organisation using leading tools like Xero

Financial Assurance

Our award-winning team delivers a comprehensive range of auditing and assurance services, giving you crystal-clear insights into your operations.

Looking for more services?

financial operations, business consulting
Jonathan Maharaj

Founder and CEO

20% of businesses fail in year 1 and only 25% survive 15 years (BLS data). Don’t be a statistic – elevate your business today!

Financial clarity is the cornerstone to better decision making. Let us crunch the numbers for you.

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financial operations, business advice

Your communication was fantastic and ensured that we were able to get everything sorted without having to rush. Thank you for auditing our accounts. It was a pleasure working with you.

Lisa Beighton

Porirua Club’s General Manager


An award-winning accounting and business consulting firm for non-profits, startups, SME, and listed companies

Aurora Financials delivers practical financial management strategies and business advice.

We’re experts in Xero accounting, auditing, business turnaround, Virtual CFO services, financial reporting, risk management, valuations and other business consulting services.

We drive growth for businesses in New Zealand and other countries through effective strategies and digital tools.

Trusted by hundreds of clients like you, we help them achieve ambitious financial and strategic goals.

Reach out today and let’s work together.

A virtual accounting and business consulting firm you can trust

We build long-term relationships with our clients based on trust.

We’re regulated and genuinely invested in your goals

Whether it’s financial or operational/strategic challenges, we’re here for you.

Visit us to explore more about accounting services in New Zealand

Reach out and let’s work together!

Don’t just take our word for it.
Here’s what our clients say:

Thank you for your fine work and support.

Mike Hinton

Chief Executive Officer

financial operations, management consulting
business advice, financial reporting

Jonathan takes a very professional and caring approach to his audits. He carefully listens to my clients and shows great respect for their point of view.

I have found Jonathan to be a huge asset to my business. This is demonstrated in the way that he communicates with me and my clients.

He not only audits their accounts but publishes them in a highly professional way that any client would be proud to show their regulators and stakeholders.

David Mintrom

Accountant and Business Owner

Trusted Team + Reliable Outcomes

Improve Your Financial Management

Benefits include enhanced financial decision-making capabilities, improved strategic planning, risk mitigation, increased profitability and better financial performance.

Be empowered with the knowledge and tools needed to lead your organisation towards sustainable growth and success in today’s dynamic business environment.

Strategic Financial Management Workshop

This will cover:

  • Aligning financial goals to strategy

  • Best practice financial processes
  • Forecasts and financial reporting

  • Business growth though insights

  • Quick wins to improve cashflow

  • Assessing risk management

  • Reviewing capital structure

  • Xero advice

We’ll be in touch soon!

What problem are you trying to solve?

What are the benefits of creating a cash flow forecast?2024-04-22T01:03:13+12:00

A cash flow forecast helps you:

  • Anticipate cash shortages and plan accordingly.
  • Identify periods of excess cash for potential investments.
  • Make informed decisions about loans or financing needs.
  • Gain insights into your business’s financial performance and stability.
How can I manage my cash flow during economic downturns?2024-02-02T02:30:52+13:00

During tough economic times:

  • Re-evaluate and reduce non-essential expenses.
  • Strengthen relationships with key customers and suppliers.
  • Diversify revenue streams to reduce reliance on specific markets.
  • Build up cash reserves during favorable periods.
What are some common cash flow challenges for small businesses?2023-08-06T03:27:33+12:00

Common cash flow challenges for small businesses include:

  • Irregular customer payments and late receivables.
  • Seasonal fluctuations in demand and revenue.
  • Rapid growth leading to increased expenses.
  • Insufficient cash reserves for emergencies.
  • High fixed costs affecting flexibility.
What is cash flow, and why is it important for my business?2024-04-22T01:02:25+12:00

Cash flow is the movement of money in and out of your business over a specific period. It is crucial because it allows you to track the actual cash generated and used, ensuring you have enough to cover expenses, debts, and investments. Positive cash flow indicates financial health, while negative cash flow may lead to liquidity issues.

How can we optimise cash flow management to improve liquidity?2023-08-04T03:32:30+12:00

We understand the importance of maintaining healthy cash flow.

To optimise your cash flow management, we’ll start by analysing your current financial processes and identifying areas for improvement. We’ll work closely with your team to create a tailored plan that ensures timely collections, efficient payment processing, and smart cash reserves management.

Our aim is to enhance your organisation’s liquidity, allowing you to focus more on your mission and less on financial constraints. Together, we’ll develop strategies to navigate potential challenges and keep your non-profit on a stable financial footing.

What strategies can we implement to increase profitability and reduce costs?2024-04-22T01:03:06+12:00

We understand the importance of financial sustainability. Our goal is to help you increase profitability and manage costs efficiently. First, we’ll conduct a comprehensive financial analysis to identify areas where potential cost savings can be made. This may involve optimising your budget allocation, exploring grant opportunities, or enhancing fundraising efforts. Simultaneously, we’ll work on revenue-generating strategies to support your mission. By combining smart financial planning with creative approaches, we’ll empower your organisation to continue making a positive impact.

What’s the difference between cash flow and profit?2023-08-06T03:24:15+12:00

While profit represents the revenue earned minus expenses, cash flow focuses on the actual cash movement. A business can be profitable on paper but experience cash flow problems if customers delay payments or there are substantial upfront expenses.

Empowering clients with better resources

Discover financial clarity and peace of mind